How To Make Money on TikTok Make Money from TikTok 2020
The video-sharing TikTok app has made enormous strides in popularity since its release for Android and iOS in 2017. In their own words, “Tok is the world’s leading destination for short-form mobile videos.” The idea behind TikTok is for people to be able to quickly and easily create short videos using their smartphones, enabling everyone to be a media creator. As of July 2019, there are more than 500 million active monthly users of the app, making it a leading contender in the video creation world.
As with pretty much every Internet-based trend that comes along, the question quickly arose with TikTok: can you make money on this thing? The answer is that yes, you certainly can. While TikTok is not built specifically around monetization and providing income streams to creators, the app is very commercial-friendly and it is possible to earn a good living by creatively using the platform. As of this writing (July 2019), TikTok does not share ad revenue with creators, but there are imminent rumbles that this is going to change and that the app will take a more YouTube-like approach, allowing successful creators to directly earn revenue from their videos.
In this article, I will discuss the basic ways in which one can make money on TikTok. Please note that there is no “magical formula” or get-rich-quick scheme; there isn’t a secret technique that lets you post a TikTok video every day and in a month retire to your Tuscan villa to ride around on speedboats in the Mediterranean. If there was, I’d be using it, not telling you about it. Rather, I’m going to talk about the basics and give you some suggestions for how to think about monetization of the platform, so that you can decide how to proceed. Making money on TikTok is like making money anywhere else – it requires work, creativity, some luck, and – most critically – on creating value so that other people want to be part of what you’re doing. If you don’t create value, you don’t make money.
METHOD ONE: BE AN “INFLUENCER”
Being an “Influencer” online is actually a legitimate approach to monetizing your online presence, although the term “Influencer” has gotten a lot of bad connotations in recent months. Mainly this is because sometimes it seems like every halfway-attractive young man or young woman decides that they want to be an “Influencer”, buys 50,000 fake followers on Instagram, and then tries to con the makers of actual goods and services into handing them over in exchange for reviews and exposure. Unless you are Kim Kardashian, however, it is really difficult to become influential and famous simply by virtue of asserting your influence and fame.
True influencers are people who have actual organic followings of actual human people who actually value and respect the “influencer” when they talk about their area of expertise. There are a lot of true influencers in the world, on scales large and small. The friend you have whose musical taste you trust implicitly – that person is an influencer, whether they have three other “fans” like you or three million. Food critics for major newspapers (or even minor ones) are usually influencers, as are movie critics. On the larger scale, Martha Stewart was once a hugely powerful influencer, and she still has a great deal of clout. Oprah Winfrey was probably the most far-reaching influencer; mere mention of a book on her show was enough to turn it into a #1 bestseller and the author into a media figure in their own right. Today the trend seems to be towards smaller influencers, but still people of
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