TikTok Is Changing Everything About How the Music Business Thinks

It’s not every day where a new app or social platform comes around and it fundamentally changes how a business operates, and this is exactly what is happening with TikTok and the music industry right now. TikTok is acting as a modern-day MTV but with even more opportunity in the hands of the creator. Now, anybody can create a song, upload it to TikTok with a dance or a skit, and have it go viral without any record label or media budget. Gary and Ryan Tedder sat down to talk about how crazy this opportunity is for artists and how it is changing the music business.

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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.

Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of WeeklyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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